Digital Transformation Succeeds When it Grows Your Business.
From WhatsApp workflows to Agentic AI assistants, our custom solutions turn operational efficiency into business momentum and scale as you grow.
Trusted by Leading Insurance, Motor and Agri Brands
What Sets CustomApp’s
Digital Transformations Apart
Business-First,
Tech Second
We succeed because we treat digital transformation as both a tactical fix and a strategic growth lever. Technology isn’t the goal, it’s how we grow your business.
Show-and-Tell Delivery
Keeps You in Control
You’re never in the dark. We build, show, and refine (together) for faster time to value. It’s your solution, validated every step of the way.
We Integrate with Your
IT Team and Systems
We work alongside your internal teams without disruption or ego. Whether you’re running on-prem, cloud stacks, or hybrids, our modular solutions plug in and scale with your environment.
We Only Build
What You Need
We build modular solutions that reduce the total cost of ownership over time by avoiding unnecessary builds, minimising rework and delivering measurable returns.
Client Success Stories
Hollard Highway Heroes
For 10 years, Hollard Highway Heroes, one of South Africa’s largest road-safety competitions, was managed through multiple, complex spreadsheets containing fleet company details, tracking providers, trucks, identification tags and thousands of driver records. With more than 300 fleet companies and 18,000 participating drivers, the programme had outgrown manual tools.
Key Pain Points
- Manual participant onboarding across multiple fleet owners and service providers
- Complex data management from various telematics sources without standardization
- Fragmented communication using traditional email and phone calls with poor engagement rates
- No real-time performance tracking or transparent leaderboards for 1800+ participating drivers
- Administrative burden requiring weeks to process competition data and determine winners
- Limited driver engagement between competition periods
- Inconsistent data quality from multiple fleet management systems
CustomApp replaced the entire manual process with a single, purpose-built digital platform that manages the Highway Heroes campaign end-to-end.
Through a central admin portal, Hollard can now set up and run competitions, import fleet companies and drivers in bulk, manage consent workflows, configure programmes and communicate directly with fleet owners and drivers.
WhatsApp integration enables real-time updates, programme instructions and a fully digital voting process, including the Fleet Controller of the Year competition.
Dashboards give the team clear visibility of participation, voting activity and scoring, all without manual intervention.
The result is a unified system that simplifies programme setup, maintains clean and reliable data and supports consistent communication at national scale.
- Digital Onboarding & Communication
- Smart Participant Management System
- WhatsApp Business Integration
- Administrative Command Center
- Advanced Analytics & Performance Platform
- Telematics Data Intelligence
- Interactive Performance Dashboards
- Enhanced Communication Suite
- API-driven integrations for future scalability
Highway Heroes now runs on a streamlined digital foundation that supports growth, improves accuracy and makes it significantly easier for Hollard to manage a high-volume national competition.
- 65% faster onboarding
- 98% driver engagement
- 100% data automation
- 80% reduction in admin time
- 41% growth in driver participation
PG Glass
PG Glass needed a more efficient, structured way to manage vehicle glass inspections and the full damage-assessment process. Inspectors captured information manually, filling in forms, taking photos separately and sending details back to branches or brokers through various channels. This made it difficult to keep track of jobs, maintain accurate records, manage approvals and scheduling, or ensure consistent communication between PG Glass and insurance brokers.
CustomApp developed a digital inspection and workflow platform that manages the entire process from initial claim to final completion.
Inspectors log into a mobile app to capture all inspection details and photos on-site. The information syncs immediately to PG Glass’s portal, where teams review the inspection, generate the quote and share it directly with the broker for approval.
Each job progresses through a clear sequence: new inspection, pre-inspection, quote, approval, scheduling, completion and sign-off, ensuring every step is recorded and traceable. All related communication and documentation live inside the job record, giving both PG Glass and brokers a single, shared view of every case.
The platform gives PG Glass a streamlined, digital process for managing inspections, claims and repairs, improving accuracy, transparency and turnaround time for both branches and brokers.
Kinmount Farms
Kinmount Farms’ team recorded critical operational data manually in diaries and paper sheets as they moved through each site and layer. At the end of each day this scattered information has to be stitched together and captured in spreadsheets and complex Excel workbooks, creating delays and inconsistencies. The split between on-farm notes and later spreadsheet capture made it difficult to keep data accurate, compare performance across sites, or give managers a timely view of what was happening on each farm.
Key Pain Points
- 5 hours daily spent on manual data entry
- 6 hours weekly to generate reports
- No real-time visibility into performance
- Risk of data loss with no backup system
- Difficulty tracking production trends and feed efficiency
CustomApp created EggSight, a WhatsApp-driven capture process paired with a centralised admin portal.
Farm staff now submit daily production and hatchability data through structured WhatsApp flows, selecting the farm and layer and entering only the required fields. Submissions are logged instantly and all calculations, including production percentages, mortality rates, hatchability and trend indicators, are handled automatically in the background.
Managers access the EggSight portal to view real-time graphs, target comparisons, site summaries and digitised versions of the spreadsheets they previously relied on. They can filter by farm, site, flock or layer, review exactly when data was captured and by whom and quickly identify areas that need attention using clear visual indicators.
EggSight keeps daily data capture simple for staff while giving managers accurate, consolidated information without manual consolidation.
EggSight gives Kinmount Farms a reliable, modern way to capture and monitor critical data, improving accuracy, speed and visibility across all farms.
- 80% less data entry time
- 98% faster reporting
- 99,2% data accuracy
- 25% expansion in project operations
Kinmount Clay Pigeon Shooting Club
Kinmount Clay Pigeon Shooting Club was managing 74 members and 24 annual events through a single, highly complex Excel workbook containing multiple interconnected sheets. As the club grew, this manual setup became increasingly unstable and time-consuming.
Event bookings, RSVPs, guest tracking, score entry, handicap calculations, consistency rankings, and financial tracking all depended on error-prone spreadsheets. Finalising results after each shoot required hours of admin, communication with members lacked structure, and there was no consolidated view of upcoming events, performance data or shoots.
Key Pain Points
- Complex Excel workbook with 3 sheets tracking scores, handicaps, and competitions
- Manual handicap calculations across 2,800+ score entries per year
- Time-consuming financial tracking
- Error-prone competition scoring across 20+ events
- No real-time leaderboards or member performance tracking
- Risk of data corruption in critical Excel macros
- Difficulty generating reports for club committees and competitions
CustomApp developed a dedicated digital management platform that centralises every aspect of Kinmount’s operations, from weekly shoot preparation to final results.
The system enables the club to create and manage events, send RSVP links, capture scores trackside, calculate handicaps and consistency automatically, and generate end-of-day summaries instantly.
Integrated WhatsApp communication allows members to receive personalised results, performance notes and event updates directly on their phones.
A clean dashboard brings together event status, member performance trends, outstanding actions and historical results, giving the club a structured, reliable way to run each shoot.
Key Features and Technical Innovations
- Automated Competition Management
- Dynamic Leaderboards with live rankings and performance statistics
- Financial Dashboard tracking member fees, guest payments and club revenue
- WhatsApp Integration for member notifications, score queries and account balance checks
- Mobile-Responsive Design for trackside score entry on tablets
- Member Management System with complete shooting history and statistics
- Automated Reporting for club meetings and competition results
- Smart Data Architecture designed to handle complex handicap calculations automatically
- Competition Engine with built-in algorithms for consistent competitions and ranking systems
- Performance Analytics with Interactive charts showing member improvement and club statistics
Kinmount now runs every event through a stable, streamlined digital system that supports accurate scoring, simpler administration and a significantly better experience for both club organisers and members.
- 92% reduction in score processing time
- 100% data automation
- 96% faster financial reconciliation
- Real-time competition results and member comms
Where Must You Succeed First?
From field to fleet to the office, and everywhere in between, we deliver solutions for today and the digital foundation for tomorrow.
Customer & User-Facing Platforms
- Web & Mobile Apps: Native, PWA and cloud-based portals
- WhatsApp for Business: Real-time self-service, support and transactions
- Portals for Brokers, Agents & Clients: Scalable, intuitive and field-tested
AI-Powered Growth
- AI-Ready Architecture: Modular systems designed for scalable, production-grade AI
- Operational AI Agents: Automate decisions, respond to data and optimise at scale
Security & Compliance
- Built-in Security: Cloud-native layers, audit trails and regulatory checks
- Proactive Compliance: Automation that keeps you audit-ready and reduces risk
Flexible Architecture & Integration
- Modular Cloud Architecture: Built for scale and seamless integration with PAS, ERP, CRM and more
- Legacy System Integration: Connect old and new systems without forced replacement
Operational Efficiency
- Workflow Automation: Replace manual, admin-heavy processes with smart automation
- Data-Driven Dashboards: Improve visibility, performance and compliance reporting
Advisory & Change Management
- Ongoing Enhancements & Advisory: Keep systems aligned with shifting needs, without starting over
- Change Enablement: Delivery models and PoCs that build internal buy-in and adoption
Unlock Agentic AI for Your Organisation
AI handles the complexity. Your teams stay in control, faster and more focused.
See How CustomApp Delivers Value Before You Commit
We co-invest in PoCs when we see clear potential to deliver a profitable, sustainable solution.
Customised Support, the Last Mile of Digital Transformation
Delivery is just the start. We stay involved: refining, scaling and adapting your solution as priorities shift. Keeping your marginal costs on a downward trend, even as you grow.
Guided Onboarding (Field and Back Office)
Personalised, step-by-step setup that maps to your existing workflows, getting your on-site crews and office teams up and running from day one.
WhatsApp & Email Support
Fast, direct access to real people who understand the urgency and context of your issue.
Dedicated Success Managers
Enterprise clients get a single point of contact. No bouncing between teams or retelling the same story.
How to Get Started
Hurts Most
That First
Painlessly
Your Pace