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Leaders in Digital Transformation Across the Financial Services, Automotive and Agriculture Sectors.

Helping Businesses Simplify Complexity, Accelerate Growth and Stay Ahead of What’s Next.

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Explore our Solutions

CustomApp builds the digital foundations modern businesses rely on to operate, scale and compete. For close to 15 years, we’ve partnered businesses across South Africa and the UK to evolve outdated systems, overcome manual bottlenecks, and create the digital layer that brings people, processes and platforms together. Built on the belief that technology should do more than digitise processes, it should drive progress; we combine deep technical expertise with practical, on-the-ground experience to deliver integrated, future-ready digital ecosystems that deliver results from the start.

Teal Watermark
15+ Years
of digital transformation experience
150+
custom digital solutions delivered
APP OF THE YEAR
MTN App and Enterprise Solution of the Year Winner
Level 2
B-BBEE certified
10 Years
average client partnership length
Cardinal group

Proud Member
+27yrs industry experience, 200 employees across 4 continents

Get to Know the Team Behind the Tech

Trusted by Leading Brands Across South Africa and the UK

AIG_logo
aon
AutoProtec UK
cardinal
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conti
cts
Eggsight
empirefleet
Glasfit
global-choices
gt247
Hollard-logo
indwe
ingeni
investec5
iwyze
jacana
Keystone
King Price
Kinmount
Lightstone
Maserati
logo_miway
momentum
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Origin
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santam2
std bank6
STP
tial
telesure_investment_holdings_logo
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WHAT WE DO

From Automation To AI-Ready Ecosystems.

For more than a decade, we’ve helped organisations, including industry leaders such as AON, Jacana, Telesure, AutoProtect, Hollard, Investec, Lightstone, PG Glass, Continental and GlassFit, modernise legacy systems, automate critical processes and turn digital initiatives into measurable ROI. 

As part of the Cardinal Group, we share a collective vision to develop technology-driven solutions that propel businesses forward. Collaborating with our sister companies, we deliver end-to-end digital transformations, from system integration and automation to AI-driven insights and compliance, creating a connected ecosystem that converts technology into a sustainable competitive advantage.

Cardinal group

The Solutions That Power Your
Digital Transformation

Autonomous Customer Onboarding

From capturing data accurately to triggering workflows and deploying AI assistants that autonomously guide the process without compromising on user experience.

Behaviour-triggered Renewals, Retention or Sales

Automate renewals, identify upsell opportunities and trigger timely service actions, aligned with your customer behaviours and signals with GenAI to provide the right help at the right time.

WhatsApp Self-Service

Turn a familiar channel into a high-performing CX engine, simplifying routine interactions while significantly reducing operational costs and enhancing resource efficiency.

Broker Portal

For insurance companies, our Broker Portal centralises everyday broker tasks, from accessing schedules to managing claims and communicating with clients.

Field, Back Office & Compliance Automation

Streamline workflows to reduce errors, speed up processing and increase operational accuracy.

Incident & Documentation Digitisation

Digitise first notices of loss, inspections, assessments and evidence capture for faster, more accurate processing.

Custom Solutions

Modular, tech-agnostic solutions designed to fit your existing ecosystem and evolve with you; eliminating costly rebuilds and downtime and effortlessly connecting partners, platforms and vendors without disruption.

Strategic Enablement

Gain real-time access to reliable data that enhances visibility, accelerates decision-making and delivers actionable insights across your organisation.

Transformational Guidance

Align technology initiatives with your business priorities to unlock sustainable competitive advantage and long-term value.

Why Businesses Succeed with CustomApp

Business Goals First, Technology Second
Every automation and AI solution is tailored to your growth goals, efficiency targets and market realities, ensuring every initiative delivers measurable ROI.
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Rapid, Reliable ROI
We map a custom solution to your business priorities, test value with real-world pilots and drive measurable milestones, so progress is transparent and accountable.
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Local Solutions That Scale As You Grow
Built to help you control your Total Cost of Ownership (TCO), our solutions eliminate the hidden integration and support costs often found in global off-the-shelf tools.
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Build Value Today, Prepare for Tomorrow
Deliver immediate impact with targeted process automation, then evolve that into a data foundation for AI-powered growth.
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We Guide Your People Through the Change
By embedding change management from the outset, we secure stakeholder buy-in and help teams adapt to new ways of working, so your transformation sticks.
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The Backbone of High-Performance Solutions

Data
Compliance

POPIA-ready and built with governance in mind.

End-to-End Encryption

Secure cloud infrastructure that protects your data.

Tech-Agnostic by Design

Works with your stack, no forced platforms.

On-the-Ground Expertise

Local knowledge. Local delivery.

Discover How Our Flexible, Locally-Built Digital Solutions
Can Drive Sustainable Impact for Your Business

LET’S CHAT

Solutions Purpose-Built for Your industry

CustomApp has delivered award-winning digital transformation across South Africa’s largest industries, simplifying complexity, accelerating growth and keeping businesses ahead of change.

Insurance

Hollard scaled its nationwide Highway Heroes competition by replacing its manual, spreadsheet-driven approach with a single, purpose-built digital platform that manages the campaign end-to-end. 
The platform enabled Hollard to cut onboarding from months to weeks, with 18,000+ drivers onboarded; driver engagement increased by 98% with the integration of WhatsApp for communications and admin time was cut by 80%, allowing Hollard to run the programme with greater efficiency.
See How We Turn Digital Transformation into a Strategic Advantage for Insurers

Motor Services

PG Glass modernised its nationwide inspection process by replacing manual, paper-based assessments with a connected digital workflow that manages the entire process from claim to completion. 
With all related communication and documentation living inside the job record, PG Glass and brokers gained a single, shared view of every case, improving accuracy, turnaround time and communication across the value chain.
Discover How We Transform Manual Motor Processes into Modern Digital Workflows

Agriculture

Kinmount Farms replaced its manual, paper-based data capture with EggSight, a WhatsApp-driven reporting system and centralised dashboard that digitises daily production tracking across every site.
The platform enabled Kinmount to reduce data entry time by 80%, increase reporting speed by 98%, and achieve 99.2% data accuracy, giving managers real-time visibility and the ability to run operations across multiple sites with greater efficiency.
Explore How Our Digital Solutions Create Operational Efficiencies for Agri Businesses

OUR CLIENTS STAY BECAUSE…

We Build Exactly What They Need and
Deliver Value from Day 1

Olivia Kumalo, Operations Manager,
Hollard Trucking

“From the start, they really took the time to understand our needs, asked all the right questions, involved us in the process, and came back with solutions that delivered even before we officially launched.”

Ryan Grill, National Sales Director,
One Loyalty

“CustomApp’s understanding of short-term insurers set them apart from the start. They bring strong industry knowledge, proven modules and intellectual property that add real value.”

Dave Koster, Business Process Manager,
PG Glass

“They bring a deep understanding of the insurance industry and the ability to take an idea, expand on it, challenge our thinking, and develop a solution that exceeds our original scope.”

How to Get Started

Sustainable Digital Transformation.
It’s About More than Software.

Our solution architects deconstruct and analyse your existing business processes, or a specific area within your organisation, before redesigning them using the latest native cloud technologies. Backed by a team of specialist software engineers, we build intelligent, future-ready solutions tailored to your business goals.

The outcome is a seamlessly integrated ecosystem that automates workflows, enhances efficiency and drives digital transformation through modern technologies and deployment methodologies. Our solutions have redefined industries by connecting people, processes, and platforms into high-performing, digitally empowered environments.

1
Identify What
Hurts Most
Pinpoint the processes slowing you down.
2
Build What Solves
That First
Deploy modular components to solve a key use case. No rip-and-replace.
3
Integrate
Painlessly
Connect seamlessly to existing PAS, ERP, fleet systems and third-party platforms.
4
Scale at
Your Pace
Add modules as your business grows or priorities shift (compliance layers, dashboards, customer self-service).

Deep Transformation Starts with Honest Talk

 In digital (as in life), change starts with facing problems head-on. They mostly hide in the bottlenecks, manual workarounds and invisible revenue leaks across your daily operations.

What best describes your current transformation challenge?

What’s your current team setup?

Where must your custom solution deliver immediate ROI?

Deep Transformation Starts with Honest Talk

What best describes your current transformation challenge?

What’s your current team setup?

Where must your custom solution deliver immediate ROI?