Privacy Policy

Last updated: 5 July 2026

This Notice explains how we obtain, use and disclose your personal information, in accordance with the requirements of the Protection of Personal Information Act, 4 of 2013 (“POPIA”).

CustomApp (Pty) Ltd (“CustomApp”, “we”, “us” or “our”), a member of the Cardinal Group, is committed to protecting your privacy and to ensuring that your personal information is collected and used properly, lawfully and transparently. This Policy applies to this website (customapp.co.za), our services and any other interaction you have with us.

About the Company

CustomApp (Pty) Ltd is the responsible party as defined in POPIA. Our Information Officer is Cedric Keown, who can be contacted at info@customapp.co.za.

The information we collect

We collect and process your personal information mainly to contact you for the purposes of understanding your requirements and delivering services accordingly. The information we may collect includes:

Name and surname
Contact details (email address and phone number)
Company name and job title
Login details, where an account is created
Billing and payment information

We collect information directly from you where you provide us with your personal details. Where possible, we will inform you what information you are required to provide to us and what information is optional.

Website usage information may be collected automatically using cookies and similar technologies, including your IP address, browser type and version, pages visited, time and date of access, referral source, and device type and operating system. You can manage cookie preferences via your browser settings.

How we use your information

We will use your personal information only for the purposes for which it was collected and agreed with you, on a lawful basis such as your consent, the conclusion or performance of a contract, compliance with a legal obligation, or the pursuit of our legitimate interests. In addition, where necessary, your information may be retained for legal or research purposes.

For example:

To provide and manage our services
To respond to enquiries and support requests
To confirm and verify your identity, or to verify that you are an authorised user, for security purposes
To send relevant updates, alerts or marketing material (only with your consent, and you may opt out at any time)
For the detection and prevention of fraud, crime, money laundering or other malpractice
To conduct market or customer satisfaction research, or for statistical analysis
To improve our website and services
For audit and record-keeping purposes
In connection with legal proceedings or to comply with legal obligations

Disclosure of information

We will not sell or rent your personal information. We may disclose your personal information to our service providers, and to affiliates and partners within the Cardinal Group, who are involved in the delivery of products or services to you. We have agreements in place to ensure that they comply with the privacy requirements of POPIA.

We may also disclose your information:

Where we have a duty or a right to disclose in terms of law or industry codes
Where we believe it is necessary to protect our rights

Cross-border transfers

Your information may be stored or processed outside South Africa, including through cloud infrastructure providers. Where this occurs, we will ensure that the recipient is subject to a law, binding corporate rules or a binding agreement that provides an adequate level of protection substantially similar to POPIA.

Information security

We are legally obliged to provide adequate protection for the personal information we hold and to prevent unauthorised access to and use of personal information. We will, on an ongoing basis, continue to review our security controls and related processes to ensure that your personal information remains secure.

Our security policies and procedures cover:

Physical security
Computer and network security, including end-to-end encryption
Access to personal information
Secure communications
Security in contracting out activities or functions
Retention and disposal of information
Acceptable usage of personal information
Governance and regulatory issues
Monitoring access and usage of personal information
Investigating and reacting to security incidents

When we contract with third parties, we impose appropriate security, privacy and confidentiality obligations on them to ensure that personal information for which we remain responsible is kept secure. We will ensure that anyone to whom we pass your personal information agrees to treat it with the same level of protection as we are obliged to.

Data retention

We retain your personal information only for as long as necessary to fulfil the purposes outlined in this Policy, or as required or permitted by law, after which it is securely deleted or de-identified.

Your rights

Under POPIA, you have the right to:

Access the personal information we hold about you
Request that we update, correct or delete your personal information
Object to the processing of your personal information
Withdraw consent at any time, where processing is based on consent
Lodge a complaint with the Information Regulator

To exercise these rights, contact us at info@customapp.co.za and specify your request. We will need a copy of your ID document to confirm your identity before providing or amending personal information. An access request may be subject to payment of a legally allowable fee.

Definition of personal information

According to POPIA, “personal information” means information relating to an identifiable, living, natural person and, where applicable, an identifiable, existing juristic person.

Children’s privacy

Our services are not intended for use by anyone under the age of 18, and we do not knowingly collect personal information from children.

Changes to this Privacy Policy

We may update this Policy from time to time. All changes will be posted on this page, and the “Last updated” date will be revised accordingly.

How to contact us

If you have any queries about this Notice, need further information about our privacy practices, wish to withdraw consent, exercise preferences, or access or correct your personal information, please contact us:

Email: info@customapp.co.za
Website: https://customapp.co.za

If you are not satisfied with how we handle your personal information, you may lodge a complaint with the Information Regulator (South Africa): POPIAComplaints@inforegulator.org.za | https://inforegulator.org.za.