We Turn Agentic AI and Digital Transformation into a Strategic Lever for Major Insurers.
CustomApp helps insurers onboard faster, automate workflows and connect teams at scale, improving customer experience, reducing risk and accelerating claims and service delivery.
Trusted by Leading Insurance, Motor and Agri Brands
Stop Solving Everything.
Start Solving What Hurts Most.
Where in the value chain is the friction? From FNOL to final invoice, our platforms connect brokers, assessors, suppliers and clients. So claims move faster, with fewer handoff errors.
Manual Insurance Claims
Slow processing → high costs → errors → dissatisfied customers → lost renewals
Disconnected Broker Portals
Siloed data → no single source of truth → poor decisions → intake errors → slow update
Playing Catch-up with Compliance
Changing regulations → manual checks → audit risks → fines → stalled operations
Miles Away from Leveraging AI
Outdated architecture → no AI-driven insights → missed fraud detection → slower claims → lost advantage
Still Using Desktop-Based or Siloed Platforms
Old PAS or admin tools → not built for omni-channel intake, automated triage, or supplier integration → more manual effort, less agility
Off-the-Shelf Solutions That Don’t Scale with You
Generic claims or CRM tools → rigid workflows, limited scheme flexibility → poor broker adoption and rising leakage over time
Award-Winning Solutions
Long-Term Partnerships
Proud Member
+27yrs industry experience, 200 employees across 4 continents
Where Must You Succeed with Transformation?
Field data →
- Make claims, data capture and field assessments faster and easier
- Get accurate, reliable data right at the point of loss
- Stay compliant with regulatory requirements while collecting data on-site
Back office →
- Speed up claims processing and approvals with automation
- Connect legacy systems and modern platforms so everything works together
- Lower risk by using smart, consistent workflows that are easy to follow
Control →
- Gain clear visibility across claims, policies and customer touchpoints
- Make faster, data-driven decisions on underwriting and risk
- Scale operations without adding unnecessary complexity
Start Automating Where it's Most Profitable
Automate Field & Back Office + Compliance
Connect field and back office teams
Broker intake and quote setup
Claims initiation and documentation
Fleet and asset coordination
Data-driven dashboards & reporting
Operational Efficiencies + AI Automation
Policyholder onboarding and profiling
Risk assessment and underwriting
Renewals and cross-sell triggers
Compliance and audit reporting
Communication enablement & marketing channels
C Suite + Competitive Edge
Strategic Executive decision-making
Partner and ecosystem integration
Strategic advice & co-creation
Future-proofing the business
Customer Success Story
Hollard Highway Heroes
For 10 years, Hollard Highway Heroes, one of South Africa’s largest road-safety competitions, was managed through multiple, complex spreadsheets containing fleet company details, tracking providers, trucks, identification tags and thousands of driver records. With more than 300 fleet companies and 18,000 participating drivers, the programme had outgrown manual tools.
Key Pain Points
- Manual participant onboarding across multiple fleet owners and service providers
- Complex data management from various telematics sources without standardization
- Fragmented communication using traditional email and phone calls with poor engagement rates
- No real-time performance tracking or transparent leaderboards for 1800+ participating drivers
- Administrative burden requiring weeks to process competition data and determine winners
- Limited driver engagement between competition periods
- Inconsistent data quality from multiple fleet management systems
CustomApp replaced the entire manual process with a single, purpose-built digital platform that manages the Highway Heroes campaign end-to-end.
Through a central admin portal, Hollard can now set up and run competitions, import fleet companies and drivers in bulk, manage consent workflows, configure programmes and communicate directly with fleet owners and drivers.
WhatsApp integration enables real-time updates, programme instructions and a fully digital voting process, including the Fleet Controller of the Year competition.
Dashboards give the team clear visibility of participation, voting activity and scoring, all without manual intervention.
The result is a unified system that simplifies programme setup, maintains clean and reliable data and supports consistent communication at national scale.
- Digital Onboarding & Communication
- Smart Participant Management System
- WhatsApp Business Integration
- Administrative Command Center
- Advanced Analytics & Performance Platform
- Telematics Data Intelligence
- Interactive Performance Dashboards
- Enhanced Communication Suite
- API-driven integrations for future scalability
Highway Heroes now runs on a streamlined digital foundation that supports growth, improves accuracy and makes it significantly easier for Hollard to manage a high-volume national competition.
- 65% faster onboarding
- 98% driver engagement
- 100% data automation
- 80% reduction in admin time
- 41% growth in driver participation
Self-Service Portals Purpose-Built for the Insurance Industry
WhatsApp Self Service Solution
Our WhatsApp Self-Service Solution turns a familiar channel into a high-performance service platform that simplifies interactions, automates routine processes and connects every part of your insurance operation in real time.
Broker Portal
Broker Portal is an all-in-one B2C and B2B client engagement platform that centralises everyday broker tasks, from accessing schedules to managing claims and communicating with clients, simplifying operations and reducing back-office pressure.
Turn Your Insurance Data into
Agentic AI Decision-making
Agentic AI Use Cases: Claims & FNOL
Streamline intake. Meet SLAs without chaos.
- Autonomously captures and verifies FNOL data (geo-tagging, policy match, document completeness)
- Predicts claim severity, flags potential fraud and assigns to the correct triage path
- Dynamically reorders claims queues based on SLA risk, complexity and bottlenecks
- Learns from prior exceptions to handle new edge cases without manual escalation
Agentic AI Use Cases: Fraud & Risk Management
Stop fraud in its tracks. Protect your margins in real time.
- Detects high-risk claim patterns using historical, behavioural and image data
- Automatically flags and routes suspicious cases for review or third-party investigation
- Continuously adapts fraud profiles using new inputs from location to supplier trends
Agentic AI Use Cases: Underwriting & Policy Management
Price smarter. Stay compliant. Grow profitably.
- Reassesses risk dynamically based on new IoT/telematics, life event, or geospatial data
- Suggests pricing or coverage adjustments for underperforming policy segments
- Monitors regulatory data for auto-triggered policy compliance reviews
Agentic AI Use Cases: Ops & Back Office
Forecast flawlessly. Eliminate process and audit headaches.
- Forecasts upcoming admin load and recommends resourcing or triage shifts
- Recommends optimisations to workflow steps that create bottlenecks
- Autocorrects or flags recurring form/data entry errors before they create audit issues
Agentic AI Use Cases: Broker & Field Enablement
Automate outreach. Boost conversions.
- Flags quote requests likely to convert, or require escalation based on need or profile
- Recommends follow-ups or reminders based on claim activity, doc gaps, or inactivity
- Suggests messaging tone and channel for client engagement based on risk/compliance profile
Agentic AI Use Cases: Customer Experience
Delight customers. Prevent complaints. Cut call-centre load.
- Predicts which claims or quote requests will escalate into complaints and messages first
- Drafts empathetic, human-toned updates on delays or policy changes
- Classifies incoming WhatsApp/email threads and reroutes intelligently, no call centre needed
How to De-Risk Your Next Transformation Project
Insurers are under pressure to modernise, but most “digital transformation” efforts end in delays, frustration and wasted spend.
How can you avoid that?
- Shared delivery risk: We commit alongside you because we back what we build
- Start small, prove fast: We often co-invest in a Proof of Concept to show impact early
Find out if your project qualifies for a free PoC.
Custom Support: The Backbone of Successful Digital Transformation
Easy Onboarding
Tailored onboarding for brokers, assessors, and back-office teams. Mapped to your claim types, triage flows and user journeys.
Sector-Specific Support Teams
Work with support teams trained on your scheme structures, regulatory obligations and supplier network.
Live Workflow Tuning
Hands-on assistance adjusting triage rules, routing flows, or SLA logic as your environment evolves and your solution scales.
Feedback That Fuels Your Platform’s Performance
Issues that impact your operation don’t just get logged; they inform product updates that help you reduce leakage, increase speed and stay in control at scale.
HOW TO GET STARTED
Hurts Most
Matters First
Already Use
You Grow
Not fluent in Tech?
Not a Problem
- Claims teams, call centre agents, assessors, anyone can use CustomApp’s tools without IT hand-holding or complex onboarding.
- Interfaces are intuitive, mobile-ready and built around how your teams work.
- Have an internal IT team? We integrate securely and cleanly with PAS, CRM and broker systems, without slowing down delivery.
Customer Support from Start to Finish & Beyond
- Capture claims, manage workflows, or escalate cases from anywhere, even with unstable connectivity. The system syncs when the signal returns.
- Receive guided onboarding and on-site support if needed.
- We stay connected, so your platform grows in tandem with your strategy.
Where Must Your Custom Solution Succeed?
Not sure what you need yet? That’s okay. Fill in what you can. Our team will take it from there.