We Turn Paper Trails and Patchwork Systems into Operational Growth For agri businesses.
Modernise outdated tools with a connected platform for faster reporting, better forecasting and total control, from production planning to cash flow.
Trusted by Leading Insurance, Motor and Agri Brands
Stop Trying to Digitise Everything.
Start With What’s Slowing You Down.
We unlock ROI early and build momentum for your digital transformation by targeting the friction points that deliver the fastest operational gains and clearest value.
Paper-Based Stock Logs
Manual entries → missed handoffs → inaccurate levels → stockouts or over-ordering → delays at depots
Siloed Depot & Field Tools
Disjointed systems → no single view of activity → inconsistent reporting → poor decision-making
Seasonal Pressure & Admin Chaos
High-pressure cycles → clashing workflows → late subsidies → compliance gaps → operational risk
Need Data-Driven Decisions
No central system → no insights → lost efficiency → delayed planning → growth constraints
Desktop-based or Siloed Platforms
Old systems can’t support mobile capture, real-time reporting, or subsidy tracking → operations stay slow, siloed, and hard to scale
Off-the-Shelf Tools That Don’t Fit
Generic Agri software isn’t built for shared assets, seasonal teams, or rural workflows → depot and field staff don’t adopt it → tools gather dust, not data
Award-Winning Solutions
Long-Term Partnerships
Proud Member
+27yrs industry experience, 200 employees across 4 continents
Where Must You Succeed with Transformation?
Production Co-ops
Move from fragmented spreadsheets to full-scale digital oversight
- Record daily feed, growth, mortality, and yields
- Benchmark against breed and crop performance standards
- Track input usage and allocate costs across members
- Centralise compliance records for audit and certification
- Visualise trends across seasons, sites, and units
- Access on the devices your people already use
Business outcome:
Improved yields, consistent practices, and reduced admin overhead.
Service Co-Ops
Unify shared resources for stakeholders and make it harder to misuse
- Digitise equipment bookings and track usage
- Automate service intervals and maintenance logs
- Allocate fuel, hours, and usage per member
- Monitor uptime and service turnaround
Business outcome:
Fairer access, reduced downtime, and extended asset lifespan.
Marketing & Processing Co-ops
Automate post-harvest operations end-to-end
- Record deliveries with grade, weight, and quality data
- Automate labelling, batch IDs, and inventory movement
- Optimise delivery routes with proof-of-receipt tracking
- Analyse performance by buyer, crop, and season
Business outcome:
Greater quality control, full traceability, and market trust.
Supply (Purchasing) Co-ops
Digitise collective buying and stock oversight
- Run shared procurement and issue tenders
- Track stock across depots with live inventory
- Allocate by member share or forecasted needs
- Generate payment schedules and reconcile ledgers
- Benchmark supplier performance
Business outcome:
Reduce input costs, improve supply visibility, and simplify manual administration.
Customer Success Story
Kinmount Farms
Kinmount Farms’ team recorded critical operational data manually in diaries and paper sheets as they moved through each site and layer. At the end of each day this scattered information has to be stitched together and captured in spreadsheets and complex Excel workbooks, creating delays and inconsistencies. The split between on-farm notes and later spreadsheet capture made it difficult to keep data accurate, compare performance across sites, or give managers a timely view of what was happening on each farm.
Key Pain Points
- 5 hours daily spent on manual data entry
- 6 hours weekly to generate reports
- No real-time visibility into performance
- Risk of data loss with no backup system
- Difficulty tracking production trends and feed efficiency
CustomApp created EggSight, a WhatsApp-driven capture process paired with a centralised admin portal.
Farm staff now submit daily production and hatchability data through structured WhatsApp flows, selecting the farm and layer and entering only the required fields. Submissions are logged instantly and all calculations, including production percentages, mortality rates, hatchability and trend indicators, are handled automatically in the background.
Managers access the EggSight portal to view real-time graphs, target comparisons, site summaries and digitised versions of the spreadsheets they previously relied on. They can filter by farm, site, flock or layer, review exactly when data was captured and by whom and quickly identify areas that need attention using clear visual indicators.
EggSight keeps daily data capture simple for staff while giving managers accurate, consolidated information without manual consolidation.
EggSight gives Kinmount Farms a reliable, modern way to capture and monitor critical data, improving accuracy, speed and visibility across all farms.
- 80% less data entry time
- 98% faster reporting
- 99,2% data accuracy
- 25% expansion in project operations
Turn Agri Data into
Autonomous Agentic AI Action
We implement structured data pipelines and future-proof architectures that enable AI agents to execute operational tasks autonomously. Built with trust in mind, our systems use Retrieval-Augmented Generation (RAG) to reduce hallucinations and escalate to human review when necessary.
Agentic AI Use Cases: Production Co-ops
Improve Local Output
Automatically identifies export hold-ups and reroutes batches into domestic channels, optimising packhouse schedules and delivery routes in real-time.
Improve Domestic Profits
Adapts grading thresholds during soft-fruit or vegetable downgrades and triggers relabel workflows, ensuring more produce meets local market specifications.
Agentic AI Use Cases: Service Co-ops
Guarantee Supply Continuity Monitors depot-level fertiliser (or feed) stocks and pre-emptively divides orders across alternative vendors to avoid shortages during peak seasons.
Mitigate Vendor Risk
Flags irregular performance from key suppliers, reroutes pending orders to vetted backups and synchronises price changes across your shared procurement ledger.
Agentic AI Use Cases: Marketing & Processing Co-ops
Boost Revenue
Dynamically lowers or raises quality thresholds during off-grade harvests, automating relabel workflows so more fruit and veg qualify for domestic resale.
Prevent Waste
Monitors export delays, weather events and buyer pull-outs and switches consignments to local retail or bulk partners to avoid spoilage.
Agentic AI Use Cases: Supply (Purchasing) Co-ops
Reduce panic buying and underutilisation
Analyses planting cycles, rainfall patterns, and market trend data to recommend reorder points for seeds, fertilisers, and supplies.
Secure the best prices
Automate procurement by grouping individual orders into consolidated bulk purchases, predicting total co-op demand and highlighting optimal negotiation timeframes.
Custom Support: The Backbone of Successful Digital Transformation
Easy Onboarding
We train depot managers, field officers and admin staff on-site or mobile. So, every user gets what they need in the environment where they work.
Sector-Specific Support Teams
From harvest-time bottlenecks to fast-moving production cycles, our support teams understand the pressure points across the Agri value chain and how to minimise them.
Live Workflow Tuning
Need to adjust stock intake, asset scheduling, or inspection flows? We fine-tune live workflows with you as your processes shift.
Feedback That Fuels Your Platform’s Performance
Recurring pain points from your team’s feedback directly inform product updates that strengthen planning and operations across your co-op.
How to De-Risk Your Next AgriTech Transformation
In Agri, most digital projects stall, overrun, or never quite land in the real world. These delays aren’t just frustrating. They’re costly.
How can you avoid that?
- Shared delivery risk: We commit alongside you because we back what we build
- Start small, prove fast: We often co-invest in a Proof of Concept to show impact early
Find out if your project qualifies for a free PoC.
HOW TO GET STARTED
Hurts Most
Matters First
Already Use
You Grow
Not fluent in Tech?
Not a Problem.
From field teams to farm managers and admin staff, anyone can use CustomApp tools without technical training, thanks to intuitive interfaces and guided workflows built for South African co-ops.
IT teams, if you have them, retain full control. CustomApp integrates with your existing systems and partners directly with your engineers to deliver securely and on schedule.
Customer Support from Start to Finish & Beyond
- Your team can log and track from anywhere (even on rural farms or during load shedding). It syncs when the signal is back.
- We onboard your team and offer (muddy) boots-on-the-ground support if needed.
- We stay in touch long after go-live, evolving your system as your co-op grows or priorities shift.